The Brain · Productised
The Brain is what happens when you stop pasting prompts into four different AI tabs and start running your work from a single workspace that learns. Skills you run with a slash command. A Workbench that shows today's three things. Two new custom skills built for you every month.
$4,500 setup. $900 a month. Cowork (browser) or Claude Code (local). Pick at install.
The AI sprawl every business now has
ChatGPT for one thing. Claude for another. A custom GPT someone built last quarter. Zapier flows hitting the Anthropic API. A Copilot subscription nobody quite uses. Half-finished prompts in Notion. A consultant's "AI workflow" deck the team never opened. Three browser tabs each running a different model.
Nothing learns. Nothing compounds. Nothing speaks to your business specifically. Your team has AI tools you don't know about. You have AI tools the team doesn't know about. The bills add up. The output stays ad-hoc.
The fear isn't AI. It's not knowing what to build it for inside your business.
The pivot
The Brain replaces the sprawl with one place.
You type /audit,
the brain runs your audit. You type /morning,
it gives you the day's briefing. You ask it to write a post in
your voice, it does because it knows your voice. You hand it a
client, it spins up a context for that client and remembers
everything next time.
Two new skills a month land on top. Things you decide you want the brain to do, that take a partner four hours of fiddling to build but ship inside your brain by Friday. The brain compounds. By month six, it does things you would never have bought as a separate tool.
That's the lever. Not a software pitch. Not a chatbot. A way of running your work that turns AI from a tab into an operating system you own.
The aspirational future
Six months in
Every recurring task in your business runs through a skill. The brain knows your customer, your competitor set, your offer, your voice. Your morning briefing takes four minutes, not forty. Your team uses skills you wrote together. You stopped paying for the four AI tools you barely opened.
One year in
The brain has thirty skills. New staff onboard inside the brain in an afternoon. The Workbench is your team's home tab. Right-click a section, ask the brain to change it, it changes. The "AI strategy" question you used to dodge at board meetings is now a five-minute walkthrough.
Two years in
The brain knows your business better than any new hire would in twelve months of training. Your competitor down the road is still pasting prompts into ChatGPT, getting different answers every time, never compounding. You are running an AI operating system you own.
The Workbench
The Workbench is the brain's visual home tab. It is the reason a non-technical buyer can run a brain. It removes the terminal-anxiety barrier and shows you what matters today, before you've had your first coffee.
Distribution
The brain runs in two delivery shapes. You pick one at setup. The brain content, skills, and Workbench are identical in both.
Recommended for most buyers
No terminal. No local install. Open Cowork, the brain is there. Skills run. The Workbench renders. You touch a URL, not a command line. This is how the offer scales to non-technical operators.
For technical buyers
Local install on your machine. Full control, full power, full operator experience. Suits the buyer who already lives in a terminal or wants the brain on their own infrastructure.
Two variants. One brain.
For agencies, consultants, fractional CMOs
ICP research and audits at click-speed. Client onboarding as a skill. Daily reports across every client account on the Workbench. Content drafts in your voice. Reusable workflows instead of more subscriptions.
See the Agency Brain →
For NZ brokers, advisors, owner-operators
Morning briefing on the broker book. Inbound qualification before the lead lands on your phone. Trail-book re-engagement drafted in your voice. The operating system the brokerage owns.
See the Broker Brain →
Pricing
Setup
$4,500
One-time. NZD. Paid before kickoff.
Monthly
$900 / month
NZD. No 12-month minimum. Cancel any month.
The math you run in your head.
$4,500 is one week's billings on a $234k/year practice. Not a thinking cost for an operator. $900/mo is less than you're already spending on AI subscriptions you don't fully use. Two new skills a month is 24 custom workflows per year. After six months the brain does things you would never have built as standalone tools.
Book the install kickoff
The Brain installs in seven days from kickoff. Before that, a 30-minute "is this a fit?" call so we don't waste anyone's time. If you'd rather skip the call and go straight to checkout, email Greg and he'll send the Stripe link.
Enquire